What our clients say...
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“Fiftyfive5 is a well respected and highly regarded partner within Lion Nathan. They have added significant value to the organisation by contributing to identifying the best ways to unlock future growth within our portfolio, brand and innovation plans. Their marketing experience combined with a deep understanding of consumers and research expertise ensures issues and insights are clearly identified which in turn help drive truly actionable outcomes that can be implemented within the business.”
Jandi Shennan, Consumer Insights Manager - Lion Nathan
"Fiftyfive5 have impressed with their ability to digest our business agenda and vision and customise their offering and thinking to drive this. It’s a powerful way of embedding solutions. They thrive on a challenge – their ability to deliver insightful thinking, capable of turning good to great – and to do this under pressure – is a rare find.”
Tim Opie, Marketing Manager Insights - Fonterra Brands New Zealand
“Fiftyfive5 recently helped us conduct a thorough review and refresh of our five year business strategy. Not only did the process during the workshop live up to our expectations (and rated as the "best yet") but we are also very pleased with the final content of the strategy & tactical plans and believe it will put us in good stead for the coming five year horizon. Fiftyfive5 provided us with the process and tools necessary, was an invaluable sounding board, and provided one of the best facilitators in a workshop environment that I have come across. I look forward to engaging them again on future work.
Matthew Swadling, Business Development Manager
- Bayer Australia
“Fiftyfive5 are strategic marketers who provide customer input into business decisions which is practical, useable and insightful. Fiftyfive5 solve business problems by challenging you to think differently about the problem in the first place.”
Elizabeth Moore, Executive General Manager Research & Analytics - Commonwealth Bank
“Our organisation is embarking on a new journey that will reshape the digital news landscape in Australia. We required an agency with the sort of strategic credentials to not only understand and help steer the new directions we are heading in, but one that could also consider the context of how our decisions might affect a complex existing business portfolio. FiftyFive5 understood the considerable challenges at hand, the outputs required and the needs of a complex organisation from Executive level through to Editorial, from Marketers and Researchers to Product Development and external marketing agencies.”
Scott Munro, News Digital Media - News limited
“The work you guys did was fantastic and has provided us with such clear direction on where we should be taking the brand. It is by far the best piece of work that we have done on [Brand] and the insights you provided us with, in regards to our target’s life and their relationship with the category and the brand was so in depth, it has made the job of defining the strategic direction and brand architecture that much easier. Everyone is still raving about the research!”
Irina Andrejev, Consumer Insights Manager
- Cereal Partners Worldwide
