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Fiftyfive5 Grows
Strategic insights consultancy, Fiftyfive5 continues its rapid expansion with new appointments in both Sydney and New Zealand and a raft of new business wins.
Significant local and global demand has seen the business grow dramatically in the past year, adding 10 new staff and boasting a roster of more than 20 clients, spanning Australia, New Zealand, the U.S. and the U.K. Fiftyfive5’s new hires have expertise in disciplines including qual and quant research, design and marketing. The most recent additions include Amanda Hodge (Associate) and Alex Hodgson (Associate Director) plus an expansion into New Zealand with a soon-to-be-announced senior hire.
Fiftyfive5 hires one of Australia’s leading Semioticians
Dr Rob Engels has joined Fiftyfive5 as a specialist Qualitative Consultant to lead and shape our high end qualitative offer. In particular, to leveraging semiotics, cultural trends and ethnography to identify growth opportunities for clients.
Rob has worked both locally and globally with an impressive range of blue chip clients, such as Carlsberg, BBC, Toyota, Mars, Reckitt Benckiser, Telstra, Dominos, CBA, Red Bull and Lion Nathan.
“Rob is a rare individual, possessing a blend of creative high end qualitative skills with the ability to deliver actionable opportunities for clients; making him the perfect fit for Fiftyfive5”, said Darren Kemp, Partner at Fiftyfive5
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